Marketing Insights & Analysis

Immediate need for a talented Marketing Insights & Analysis. This is a 08+ Months Contract (Possible Extension) opportunity with long-term potential and is located in Irvine, CA (Hybrid). Please review the job description below and contact me ASAP if you are interested.
 
Job ID:25-67619
 
Pay Range: $50 - $55/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Client is seeking an inspiring and collaborative partner to support the Consumer Insights team, reporting to the Director, Consumer Insights.
• The Consultant will provide information that drives, inspires, and influences decision making that propels the company business forward.
• The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research leveraging industry-leading tools, innovative techniques, and advanced methodologies.
• The Consultant will be a strong critical thinker, collaborator, and innovator who can effectively drive results in a matrixed organization, and who can deliver clarity and direction from an often ambiguous and complex consumer space.
• They will be comfortable with statistical data, but also someone who is on trend, pays attention to the zeitgeist and realizes that sometimes you’ve got to go with your gut.
• Consultant must be able to work on-site at the Taco Bell headquarters located in Irvine, California for 3 days a week (Tuesday, Wednesday, Thursday) with the ability to work remotely on Monday and Friday.
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• Assist with aligning the Consumer Insights department’s focus and efforts with the organization’s broader goals and strategies, playing an active role in strategic decision-making and thought leadership.
• Support with reimagining the next iteration of the Insights function at Org.
• Conduct concept testing and product development research to support the Org. pipeline.
• Think and act with a broader business lens, delivering actionable consumer insights to inspire growth across the organization.
• Infuse consumer centricity into every aspect of the organization.
• Ensure Consumer Insights department is known and valued for subject matter expertise, insatiable curiosity, creativity and innovation, objectivity, actionable storytelling, technical excellence, business acumen, strategic mindset, thought leadership, and a passion for change.
• Effectively balance Consumer Insight’s internal research and analytical capabilities with usage of external vendors and consultants, to efficiently deliver best practice and optimal business outcomes.
• Present insights and recommendations to project partners, and leadership as needed.
• Contribute to a culture of innovation by finding new and better ways of doing things: identify, create, and employ innovative research approaches.

Key Requirements and Technology Experience:

• Key Skills:Marketing Insights & Analysis .
• Bachelor’s degree in related field required; Master’s degree preferred.
• Minimum of 5-7 years’ experience in consumer insights.
• Experience in the QSR, fast casual or restaurant industry.
• Experience with concept testing and product development research for a consumer-facing brand.
• Experience conducting taste tests a plus.
• Track record of working with vendors and agencies in the development of positioning and other consumer communications.
• Able to translate information across multiple sources into clear, concise, and actionable insights.
• Demonstrated ability to build trust, effectively build partnerships and influence stakeholders and decision making at all levels of a matrixed organization.
• Demonstrated ability to integrate multiple data sources (including primary and secondary research, social media) into clear, actionable insights and stories.
• Proven advanced working knowledge of consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities.
• Demonstrated creative and analytical thinking.
• Ability to successfully perform through ambiguity and a fast-paced work environment.
• Ability to work with marketing project teams and leadership to identify business issues and provide relevant insights that make an impact to business plans.

Our client is a leading Food Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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