Marketing Analyst - II

Max Rate: ***
JOB TITLE: Marketing Analyst - II

What you'll be doing...
As the Marketing Strategy manager, you will be responsible for helping to build the Marketing Strategy, plan, and flow within the VBG Marketing organization to ensure targets and the organization's goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector).

The Marketing Strategy team s role::
Support the development of a holistic cross-segment marketing view for the Organization.
Determine and align the marketing priorities for investment along with KPIs.
Work with Segment Marketing teams, CMO, and VBG leadership to ensure alignment on all Marketing activities.
Monitor market trends for new practices and technologies that will improve and optimize marketing performance.
Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership.
Partner cross-functionally in VBG to help tell the Marketing story.
Use customer feedback to inform marketing programs and promote client satisfaction.
Provides analysis and recommendations to the marketing and content team.
Analyze sales and marketing key performance indicators to inform marketing efforts.
Ensures marketing strategies align with overall business strategy.
Align with the segment marketing teams to identify top marketing priorities for annual planning.
Regularly review and revise plans based on performance, changing market conditions and business priorities.
The role will lead the design of the marketing strategies, process and channel plans relative to client Business brand activations, campaigns, promotions and products.
Individual Responsibilities:
Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations.
Partner with business leaders to understand market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small/Medium Business segments in order to frame strategic recommendations.
Collaborate with segment marketing, CMO, product teams and cross-marketing organizations to build the VBG Marketing Strategy, Plan, Calendar and messaging.
Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation.
Support the build of VBG Marketing Strategy, VBG Marketing Plan, VBG Marketing Calendar
Ability to build presentations for executive leadership and present findings to core teams
Build recommendations based on market data, competitive intelligence and trends




What we re looking for...
You'll need to have:
Bachelor s degree in Marketing or related field or six or more years of work experience in marketing strategy development and execution.
Analytical and problem-solving skills with experience translating complex data into actionable insights.
Experience in developing data-driven marketing plans that achieve measurable results.
Team player and able to work well with large and varied teams
Highly effective communication and presentation skills
Strong project management skills
Strong analytical skills
B2B Marketing experience
Ability to work in a fast-paced environment
Marketing Strategy Experience
Experience using Client suite (Client Slides, Gmail, Client Sheets, etc)
Marketing Strategy Experience
Project Management Experience
Telecommunications Experience

Even better if you have:
Experience using Client suite (Client Slides, Gmail, Client Sheets, etc)
Experience using ChatGPT/Gemini for Market Assessment work or Data Analysis
Telecommunications or Technology background
MBA
Strong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation.
Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders.

Scheduled Weekly Hours 40

If client and this role sound like a fit for you, we encourage you to apply even if you don t meet every even better qualification listed above. J2W:CB3