Marketing Lead Analyst

Immediate need for a talented Marketing Lead Analyst. This is a 12+ Months Contract opportunity with long-term potential and is located in Bloomfield, CT (Remote). Please review the job description below and contact me ASAP if you are interested.

Job ID:24-48518

Pay Range: $43 - $45/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Marketing Lead Analyst will support B2B lifecycle marketing strategy for channel partners.
• The role will be accountable for delivering B2B digital campaigns that drive consideration and selection of health benefit solutions.
• This will include creative development, channel planning, media deployment, vendor/partner management, and results reporting while adhering to budget guidelines and deadlines.  
• In general, Marketing Lead Analyst will support larger, more complex campaigns or marketing projects but may lead smaller or less complex projects.
• He/she must have the ability to operate in a highly matrixed environment and be comfortable with managing change.
• Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries.
• Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results.
• Write creative briefs and supporting documents, gather data as needed.
• Engage functional areas to produce and execute B2B campaigns, as needed.
• Works with media vendors on projects from inception to delivery, including trafficking.
• Assists in positioning, messages, and media mix planning.
• Assemble Campaign Experience Components in AEM (Adobe Experience Manager).
• Finalize contact lists and send to various channel partners ahead of campaign go live.
• Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed.
• Tracks and analyzes results of marketing activities and share out reporting related information.
• Performs quality audits and checks to ensure accuracy of materials.
• Provides feedback and input to drive technical and process changes to improve results.

Key Requirements and Technology Experience:

• Skills-B2B lifecycle marketing, Adobe Experience Manager (AEM), Project Management.
• Bachelor’s degree or equivalent field or work experience.
• Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation.
• Strong time and project management skills; ability to juggle and execute multiple projects.
• Previous experience leading work with internal or external creative agencies.
• Knowledge of marketing technology, digital campaign reporting and metrics.
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
• Excellent oral and written communication skills; strong interpersonal skills.
• Knowledge of Microsoft Office suite - advanced Excel skills a plus.
• Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus.

Our client is a leading healthcare Insurance Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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