Marketing Associate V

Immediate need for a talented Marketing Associate V. This is a 09 Months Contract opportunity with long-term potential and is located in New York, NY (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job ID:26-02614

Pay Range: $70 - $80/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Campaign development-Lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.
• Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals
• Creative production responsibilities
• Campaign execution-Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.
• Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.
• Lead working team of technical program managers, engineers, creative to drive campaign execution.
• Measurement and reporting-Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions.

Key Requirements and Technology Experience:

• Skills-Developed in app campaigns
• Creative production/vendor management
• Product GTM
• Digital Marketing
• A/B testing
• Previously worked with Meta/WhatsApp (Preferred)
• Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines.
• Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion.
• Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies.
• Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness.
• Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns.
• Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses.
• Bachelor’s degree and a minimum of 5 years of digital marketing experience.

Our client is a leading Social Media Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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