Content Marketing Manager

Immediate need for a talented Content Marketing Manager. This is a 12 months contract opportunity with long-term potential and location is Mountain View CA , San Francisco CA , San Diego CA (Hybrid). Please review the job description below and contact me ASAP if you are interested.
 
Job Diva ID:  26-01887
 
Pay Range: $65-$70/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
  
Key Responsibilities:

• Content Distribution & Channel Strategy:
• Lead the tactical distribution of core editorial assets (articles, video, social content) across diverse channels, including social media, CRM, and organic search, to maximize the visibility and engagement of content.
• Connect the dots between owned content and our internal influencer and paid marketing teams, ensuring we’re leveraging influencer activations and paid partnerships to build authority.
• Optimize content for discoverability across modern search (SEO/GEO) and social platforms, ensuring our content is highly accessible and addresses the most pressing questions of our target audiences.
• Oversee relationships with external distribution and 3rd party publishers, identifying and facilitating new content partnerships to expand our digital footprint and strengthen our brand’s presence on high-authority sites.
• Campaign Ownership & Engagement Programs:
• Lead the end-to-end activation of integrated content campaigns, owning the lifecycle of these campaigns from coordinating the initial launch across teams to final performance reporting.
• Identify opportunities to create new content-led programs designed to drive deep audience engagement, testing unique formats that build brand affinity.
• Partner with the Integrated Content Strategist to build and manage seamless content pathways across our platforms, ensuring a cohesive and helpful experience for customers throughout their financial journey.
• Performance, Growth & Optimization:
• Utilize platforms like Optimizely to run a roadmap of A/B tests on headlines, content formats, and CTAs to improve engagement rates and drive traffic to our core product experiences.
• Track content performance, brand mentions, and Share of Voice across digital platforms to ensure our content remains relevant, accurate, and addresses key consumer needs.
• Focus on high-value content assets — such as video, podcasts, and interactive content — to engage consumers and provide clear value that supports their financial goals.
• Cross-Functional Collaboration:
• Serve as a central point of contact for Social, PR, Influencer, and CRM teams, providing them with high-impact assets and tailored content to support their specific channel objectives.
• Coordinate with internal stakeholders and agency partners to ensure major content initiatives are integrated into broader marketing plans and cross-functional workstreams.

Key Requirements and Technology Experience: 

• A minimum of 5-7 years of experience in content marketing, digital distribution, or growth marketing, with a proven track record of scaling content reach and owning multi-channel campaigns.
• Experience working within a large-scale corporate environment or for a major consumer brand is essential.
• Demonstrated experience coordinating with influencer marketing and paid media teams to amplify content.
• Proficiency with modern project management and content tools, such as Asana for workflow tracking and Optimizely (or similar experimentation platforms).
• Strong understanding of modern search principles, including SEO and GEO (Generative Engine Optimization), and the ability to apply best practices to content.
• Proven ability to analyze performance data and translate insights into tactical adjustments that improve content reach and engagement.
• Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Search Console, SEMrush, Ahrefs).
• Exceptional communication skills and the ability to lead distribution efforts and campaigns with a high degree of autonomy in a matrixed organization.
• A proactive, solutions-oriented mindset with a passion for testing new formats and channels to reach and engage diverse audiences.

Our client is a leading Software Development Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

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