Market Insight Lead Analyst

Immediate need for a talented Market Insight Lead Analyst. This is a 06 Months Contract opportunity with long-term potential and is located in Bloomfield CT (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job ID:25-89417

Pay Range: $38 - $40/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Collaborate with marketing leaders to identify analytics challenges and develop solutions.
• Develop and maintain reporting and data visualizations/dashboards across all marketing acquisition, customer engagement, customer retention and broker marketing campaigns.
• Assist with learning agenda development, hypothesis formulation, test design (including A/B and/or multivariate), measurement and optimization of all marketing campaigns.
• Ensure timely delivery of reporting and improve communication of marketing performance across the enterprise.
• Ensure accuracy and consistency in data, marketing campaign tracking, and reporting.
• Identify gaps in data/processes, perform root cause analysis where needed and partner with key stakeholders on issue resolution.
• Assist with effort to automate reporting and analytics workflows and develop best practices and documentation where needed.
• Assist Marketing and the IFP business with ad hoc analytics support as needed.

Key Requirements and Technology Experience:

• Skills-“Marketing analytics”, “healthcare insurance or healthcare analytics experience”, “SQL and Python”
• 3 years of relevant experience in marketing analytics, business analytics, data analytics and/or digital analytics; preferably focused on health insurance and/or healthcare analytics
• Hands-on experience in designing and evaluating marketing experiments (A/B and or multivariate testing) and translating campaign outcomes into actionable insights and business value is a plus.
• Attention to detail and intermediate to advanced skills managing and working with large and complex datasets.
• A high level of skill with data extraction, manipulation, and warehousing tools (SQL, Python, Databricks, Teradata, SAS).
• Proven ability to work independently with limited direction or guidance while producing timely and accurate results.
• Experience with Adobe Analytics/ Customer Journey Analytics and Tableau is highly preferred.
• Strong communication, summarization and presentation skills.
• Strong analytic problem-solving skills. • Results-oriented, proactive, self-driven and dedicated.
• Emphasis on quality of results being published.
• Ability to multi-task and work well under pressure.
• non-negotiable skills:
• A high level of skill with data extraction, manipulation, and warehousing tools (SQL, Python, Databricks, Teradata, SAS).
• Experience with Adobe Analytics/ Customer Journey Analytics and Tableau is highly preferred.
• Attention to detail and intermediate to advanced skills managing and working with large and complex datasets.
• Note-Prefer candidates working hybrid in Bloomfield, CT. Open to 100% remote working EST hours, will consider flexing on timezone for the right candidate.

Our client is a leading Healthcare and insurance Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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