Marketing Lead Analyst

Immediate need for a talented Marketing Lead Analyst. This is a 12 Months Contract opportunity with long-term potential and is located in U.S.(Remote). Please review the job description below and contact me ASAP if you are interested.

Job ID:25-92514

Pay Range: $40 - $43.17/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries
• Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results
• Write creative briefs and supporting documents, gather data as needed
• Engage functional areas to produce and execute B2B campaigns, as needed
• Works with media vendors on projects from inception to delivery, including trafficking
• Assists in positioning, messages, and media mix planning
• Assemble Campaign Experience Components in AEM (Adobe Experience Manager)
• Finalize contact lists and send to various channel partners ahead of campaign go live
• Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed
• Tracks and analyzes results of marketing activities and share out reporting related information
• Performs quality audits and checks to ensure accuracy of materials
• Provides feedback and input to drive technical and process changes to improve results

Key Requirements and Technology Experience:

• Skills-"B2B Campaign Management "; "Adobe Experience Manager"; "AEM"; "Adobe Analytics"; "On24".
• Bachelor’s degree required
• Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation
• Strong time and project management skills; ability to juggle and execute multiple projects
• Previous experience leading work with internal or external creative agencies
• Knowledge of marketing technology, digital campaign reporting and metrics
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
• Excellent oral and written communication skills; strong interpersonal skills
• Knowledge of Microsoft Office suite - advanced Excel skills a plus
• Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus
• Preferable experience in insurance or finance, but not mandatory.
• Project Management
• AEM proficiency with experience building out pages for a campaign
• Campaign Management experience
• Experience with Marketo, Wrike, Miro (similar to Mural)
• Experience with Adobe Analytics and On24
• Experience with virtual events and direct mail vendors

Our client is a leading Health Insurance Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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