Lifecycle Marketing Manager

Immediate need for a talented Lifecycle Marketing Manager. This is a 03 Months Contract opportunity with long-term potential and is located in Mountain View, California (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job ID:25-94416

Pay Range: $80 - $85/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Conduct stakeholder interviews across multiple teams to gather insights and identify engagement opportunities.
• Audit existing employee communications, data sources, and systems to map the end-to-end employee journey.
• Develop a Lifecycle & Segmentation Model to guide EWA discovery, adoption, and future engagement initiatives.
• Identify priority audience segments and develop testable hypotheses for improving engagement and retention.
• Design and execute A/B tests, defining success metrics, control/variant audiences, and impact analysis.
• Build Measurement Frameworks with benchmarks for adoption and retention across key channels.
• Deliver a data-driven business case demonstrating ROI and supporting future investment in engagement capabilities.
• Present insights, results, and recommendations to stakeholders through clear documentation and presentations.

Key Requirements and Technology Experience:

• 7 years of experience in employee engagement, lifecycle marketing, or product growth strategy.
• Strong analytical skills with experience designing and evaluating A/B or multivariate tests.
• Expertise in segmentation, data storytelling, and lifecycle journey design.
• Familiarity with cross-channel engagement (email, in-app, push notifications, etc.).
• Excellent communication and stakeholder management skills.
• Preferred: experience with EWA products, financial wellness programs, and/or B2B2C marketing.

Our client is a leading Financial Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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